WHAT’S A TONE OF VOICE AND WHY BOTHER?

Ever wondered why you’re drawn to some brands and not others? It’s kind of like people. Some you gel with and some you just don’t. It’s their personality that you click with.

Brands are the same. You ...

HOW TO WRITE YOUR OWN BRIEF AND WHY YOU NEED ONE

Every copywriter, everywhere is given a brief for every job.

Why?

It’s your bible. It holds all the information you need to write exactly what you need to. Hitting the brief is hitting your goal....

HOW TO WRITE GREAT SUBHEADINGS

Great headlines are attention grabbers. They shout to your audience, command their interest and get them reading. To keep them reading you need great subheadings. So what are they and why are they important?